Results-Driven B2B Lead Generation Services

Turn digital activity into qualified business opportunities with B2B Lead Generation Services from Your Business Marketer. We combine search, paid media, audience targeting, content, and conversion tracking to reach decision-makers and measure the actions that matter. Our data-driven campaigns are continuously optimized around leads, calls, and customers—not surface-level traffic or impressions.

Marketing team reviewing B2B lead generation performance

Our B2B Lead Generation Services

Integrated digital strategies designed to attract, qualify, and convert the right business prospects.

SEO Strategy

Build a durable organic pipeline through keyword research, ranking content, and technical improvements that help high-intent business buyers find your website when researching solutions.

PPC Management

Launch and optimize targeted paid search campaigns that place your offer in front of relevant prospects, with performance decisions guided by return on ad spend and conversions.

Paid Social

Reach defined professional audiences with paid social campaigns shaped by demographics, location, interests, competitor insights, and clear lead-generation goals across the right platforms.

Programmatic Advertising

Use automated real-time ad buying to reach likely prospects across websites and social networks, while gaining actionable campaign insights that improve targeting and performance.

Geofencing Campaigns

Engage audiences around defined locations with timely, personalized messages triggered through mobile-device signals, helping connect offers with prospects at relevant moments.

Fractional CMO

Gain outsourced marketing strategy and execution without adding an in-house leadership role, coordinating SEO, paid media, reputation, and reporting around practical business KPIs.

Conversion-Focused Growth

More Qualified Leads, Less Marketing Complexity

Your Business Marketer brings the channels, strategy, and daily optimization together so lead generation works as one connected system. We identify valuable audiences, create campaigns around their search and buying behavior, and monitor calls, leads, and actual customers. Rather than asking your team to manage disconnected vendors or chase vanity metrics, we provide a focused, full-service approach built to support measurable revenue growth.

B2B marketer planning a multi-channel lead campaign
The YBM Difference

Why Choose Your Business Marketer?

A practical, data-led marketing partner built around business outcomes.

Full-Service

Coordinate SEO, paid media, social, geofencing, and reputation management through one accountable marketing partner.

KPI Focus

Campaign optimization follows leads, calls, customers, and return on spend—not impressions or other vanity metrics.

Industry Insight

Specialized programs help home services, dealerships, nonprofits, and growing businesses address distinct audience needs.

Founder-Led Perspective

Business-owner experience informs straightforward strategies that reduce marketing complexity and protect operational focus.

Meet the YBM Team

Experienced marketers focused on making growth more manageable.

Portrait of Mike Snellenberger, President and Founder of Your Business Marketer

Mike Snellenberger

President & Founder

Mike Snellenberger is the President and Founder of Your Business Marketer, a full-service digital marketing agency headquartered in Hudson, Ohio. Since founding the company in 2016, Mike has drawn on his own first-hand experience managing businesses to build an agency that truly understands the daily challenges business owners face. Highly technical and detail-oriented, he leads YBM's strategic direction, overseeing proprietary marketing programs tailored to industries such as home services, senior living, automotive, and nonprofits. Mike is passionate about making digital marketing hassle-free so clients can focus on running their businesses while seeing measurable growth. He is also the driving force behind the YBM Gives Back initiative, demonstrating his deep commitment to supporting nonprofits and strengthening local communities throughout Northeast Ohio and beyond.

Portrait of Greg, Press Contact at Your Business Marketer

Greg

Press Contact / Team Member

Greg serves as the press contact and a valued team member at Your Business Marketer, where he manages media inquiries and handles external communications on behalf of the agency. Acting as a key liaison between YBM and the public, Greg ensures that the company's story, milestones, and client successes are accurately represented to media outlets and partners. His role supports the agency's transparent and community-focused approach, helping to highlight initiatives like YBM Gives Back and the measurable results achieved for clients across Ohio and the Midwest. Greg's attention to clear, professional communication reflects Your Business Marketer's broader commitment to accountability and trust with both clients and the communities the agency serves.

Frequently Asked Questions

What is B2B lead generation services?

B2B lead generation services help businesses attract and identify prospective business customers that may be a fit for their products or services. They typically combine tactics such as SEO, paid search, paid social, programmatic advertising, content, and audience targeting. The objective is to create measurable opportunities—such as form submissions, phone calls, consultations, or sales-qualified inquiries—rather than simply increasing website visits.

Which channels work best for B2B lead generation?

How do you measure lead generation performance?

How long does B2B lead generation take to work?

Can SEO generate B2B leads?

What information do you need to launch a campaign?

Do you manage campaigns after they launch?

Can B2B lead generation support a small business?

Have Questions About Your Lead Pipeline?

Talk with our team about a measurable strategy for growth.

Community & Accountability

Awards and Recognition

YBM Gives Back community initiative badge

YBM Gives Back

Community marketing support initiative launched in 2022.

Conversion-focused strategy trust badge

Conversion-Focused Strategy

Campaigns optimized around measurable business outcomes.

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Full-Service Marketing

Integrated digital expertise under one roof.

Start Building a Better Lead Pipeline

Tell us about your growth goals, target audience, and current marketing challenges. Our team will help identify a focused path toward more qualified opportunities.

Contact Us Today

For immediate assistance, feel free to give us a direct call at (800) 499-1996. You can also send us a quick email at mike@yourbusinessmarketer.com.