Fractional CMO
Gain senior-level marketing direction without hiring an in-house executive. We develop KPI-focused plans, coordinate channels, manage execution, and keep strategy aligned with your business goals.
Internet marketing works best when every channel shares a clear commercial goal. Your Business Marketer combines strategy, execution, and reporting to help organizations reach qualified prospects, improve visibility, and turn marketing activity into measurable leads or sales. Rather than coordinating separate vendors, you receive aligned SEO, advertising, social, and location-based campaigns continuously informed by performance data.
Integrated strategy and campaign execution built to attract qualified prospects and measure meaningful business outcomes.
Gain senior-level marketing direction without hiring an in-house executive. We develop KPI-focused plans, coordinate channels, manage execution, and keep strategy aligned with your business goals.
Build sustainable search visibility through keyword research, ranking content, and technical improvements. Our SEO strategies focus on attracting high-converting organic traffic rather than chasing short-lived gains.
Reach defined audiences with paid search campaigns planned, tested, and continuously optimized for return on ad spend. We refine targeting, messaging, and performance to generate qualified leads efficiently.
Turn social platforms into focused lead-generation channels with audience research, competitive insight, creative strategy, paid campaigns, and ongoing optimization across the networks your customers use.
Place targeted ads across websites and social networks through automated real-time bidding. Programmatic campaigns use data and analytics to improve reach, efficiency, and conversion potential over time.
Engage mobile users near defined locations with timely, personalized offers and messages. We manage the technical setup while your campaign targets relevant audiences in real-world moments.
Your Business Marketer makes complex digital marketing easier to manage without reducing it to surface-level metrics. We connect the channels that influence your customer journey, from search visibility and paid campaigns to social engagement and location-based outreach. Every strategy is shaped around relevant KPIs, conversion tracking, and ongoing optimization, helping your team spend less time managing marketing tasks and more time operating the business.
A consultative marketing partner built to make growth measurable and manageable.
Founder-led guidance reflects firsthand experience with the operational pressures business owners navigate every day.
SEO, PPC, social, programmatic, geofencing, and reputation work together under one experienced team.
Campaign decisions prioritize qualified leads, conversions, customers, and KPIs—not impressions or traffic alone.
Since 2016, YBM has supported Ohio businesses while expanding marketing expertise across the Midwest.
Experienced marketing leadership built around your business objectives.
President & Founder
Mike Snellenberger is the President and Founder of Your Business Marketer, a full-service digital marketing agency headquartered in Hudson, Ohio. Since founding the company in 2016, Mike has drawn on his own first-hand experience managing businesses to build an agency that truly understands the daily challenges business owners face. Highly technical and detail-oriented, he leads YBM's strategic direction, overseeing proprietary marketing programs tailored to industries such as home services, senior living, automotive, and nonprofits. Mike is passionate about making digital marketing hassle-free so clients can focus on running their businesses while seeing measurable growth. He is also the driving force behind the YBM Gives Back initiative, demonstrating his deep commitment to supporting nonprofits and strengthening local communities throughout Northeast Ohio and beyond.
Press Contact / Team Member
Greg serves as the press contact and a valued team member at Your Business Marketer, where he manages media inquiries and handles external communications on behalf of the agency. Acting as a key liaison between YBM and the public, Greg ensures that the company's story, milestones, and client successes are accurately represented to media outlets and partners. His role supports the agency's transparent and community-focused approach, helping to highlight initiatives like YBM Gives Back and the measurable results achieved for clients across Ohio and the Midwest. Greg's attention to clear, professional communication reflects Your Business Marketer's broader commitment to accountability and trust with both clients and the communities the agency serves.
Marketing consulting fees should reflect the scope of responsibility, channel mix, strategic depth, and level of hands-on execution involved. A focused strategy engagement differs from ongoing fractional CMO support that includes campaign management, reporting, and optimization. Before comparing proposals, confirm what is included: planning, creative, media management, technology, meetings, reporting, and measurable KPIs. The strongest fit is a clear scope tied to business outcomes.
Talk with our team about goals, channels, and measurable next steps.
Community marketing support initiative launched in 2022.
Recipient of $15,000 in marketing services.
Campaigns optimized around meaningful business KPIs.
Tell us about your organization, growth goals, and current marketing challenges. We’ll help identify practical opportunities for a more focused digital strategy.
For immediate assistance, feel free to give us a direct call at (800) 499-1996. You can also send us a quick email at mike@yourbusinessmarketer.com.
For immediate assistance, feel free to give us a direct call at (800) 499-1996. You can also send us a quick email at mike@yourbusinessmarketer.com.