Rural Small Town Car Dealership with New and Pre-Owned Vehicles Focus on all-encompassing Digital Marketing Strategy

About this Project

When running a car dealership, the day-to-day operations and time involved with customers and employees alike can make it extremely difficult to focus on growing the business. The cost of gaining market share in a competitive industry can be a challenge. There is an initial need to drive general traffic and brand awareness, with long-term goals of finding ideal customers and engagement. Our team focused on the best channels including programmatic ads, social media (both organic and paid) and organic reach that would bring traffic and increase visitation rate to dealership, while also implementing a long-term plan for ongoing growth through SEO. With our marketing efforts, we were able to generate leads quickly and ongoing to ensure their sales staff is busy and establish a long term organic presence through SEO growth strategies

Key Performance Metric were tracked closely to ensure optimal success, while adjusting for business demand

2 Year Results

Online Leads Generated: 626

Visitors to Dealership: 305

Social media impressions (ads): 585,359

Programmatic impressions (ads): 1.34M

Engaged followers on social media: 26.49K

SEO: Keywords Ranking to First Place: 29

SEO: Local Reputation Score: 4.63 of 5 stars



Result #1: Grow new customers through programmatic ads and social media (both organic and paid)​

Result #2: Build website traffic with paid and organic traffic and lead those visitors to conversions over time

Result #3: Increase online presence long term with increase in content distribution and ongoing awareness ads