Marketing your non profit content can seem like a never-ending maze of pitfalls and dead ends. Having a well-rounded plan of action that starts with the broader organizational goals—and ends with generating revenue for your given cause—will help set you on the right...
When was the last time that you took a road trip without a map? Unless you are a gypsy in the wind, chances are you had some navigational guide helping to keep you on track. Sure there might have been the random pit stops that had you venture from the main route, but...
Some nonprofits get a little shy — even cringe — at the idea of in-your-face marketing. What works for typical, for-profit brands is probably not going to work for you. It’s important to know strategies for nonprofit marketing. Leveraging things like storytelling and...
Nonprofit Storytelling has been around since the beginning of time, bridging the gap between generations, creating a narrative fabric woven into our very DNA. Marketers are constantly working to harness the power of storytelling to evoke an emotional response and...
Historically, the majority of marketing for nonprofits have relied upon a small, but strong, local foot-print to drive their mission and keep the vision going. All of this changed with the advent of the internet and even more recently as social media has infiltrated...
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