How Your Company’s Online Presence Attracts Rising Talent
The challenges of modern recruiting are not a far cry from those of attracting and building a customer base. There are so many platforms to choose from and only so many resources to go around. So, where should you spend your time and money? Before going down the...
Mega List: 35 Nonprofit Marketing Ideas
Marketing in the nonprofit world brings unique challenges. Those that are unfamiliar with the ins and outs of the nonprofit space may find themselves struggling to get their message across, find the right audience, and more. The good news is that there are simple...
Mapping the Nonprofit Customer Journey
Marketing is a complex beast. Throw in the intricacies of the nonprofit world and you have a recipe that can quickly result in chaos. Because time and resources are at a premium, having a clear understanding of your marketing roadmap and, more importantly, the...
First Responder Recruiting Strategies
The title of “First Responder” evokes images of brave men and women that go out of their way to make the world a better place. In many ways, these individuals are cut from a different cloth, and because of that, recruiting these individuals presents more difficulties...
Running Hyperlocal Ads (the Technical Side)
Everyone loves a good underdog story. The Mom and Pop store that is just down the street serving as a community staple evokes shades of Mayberry. But how do you get to that point? Service with a smile and a warm hello can’t happen if your market doesn’t know anything...
City Branding: What it is and Why You Should Care
What comes to mind when you think of Sin City? If you said: “Vegas, baby!” then you can already sense the power of city branding at work. City branding is a form of place branding, which can be applied to geographical areas or designations of varying sizes. At its...
Let’s Get You On the Map: 21 Tips For City Growth
The population is growing and tomorrow’s kids need a backyard to play in. If your city is looking to attract future residents, investors and tourists, it’s time to get proactive about city growth. While the story of a place can help sell it, it’s up to municipal...
Goal Setting in the New Year: Establish New Targets For Nonprofit Marketing
When it comes to strategic marketing, nonprofit organizations often contend with small teams and limited resources. That’s why setting well-defined, measurable goals can make the difference between stagnating and scaling your organization’s reach to new heights. By...
15 Best Nonprofit Marketing Tools
A razor-sharp nonprofit marketing team can help an organization raise awareness, attract donors, and deliver messaging right where it’s needed. Unfortunately, such teams are often up against tight budgets, limited resources, and the weight of achieving big...
What are Your Marketing Goals This Year?
The future has arrived. And now. And now. Okay, technically every second that goes by you are in the future. Do you have a handle on what you hope to achieve? Marketing goals are important. They help you define success and put some rails on where you invest your...
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