10 Ways to do Recruitment Marketing Right
If your pipeline is feeling a little lean and you keep getting sent to voicemail, it may be time to rethink your recruitment strategies. We’re all hurting. No one is unaffected by new dynamics in the labor market, which include both layoff rounds and shortages. It’s...
8 Tips for Writing Better Job Postings
We’ll say it: a lot of you are flailing out there. No one’s in the dark about The Great Resignation, and while not every sector was hugely impacted by it, the fallout continues. For many HR leaders, it isn’t just about who you lost, it’s about who you can’t get now....
Find Local Employees: Magnetizing Your Website & More Tactics to Hire Now
Hiring new employees should be an exciting prospect. Your team is growing, business is booming... how hard can it be to find local employees? With so many websites and marketplaces for job seekers, it can be a bit overwhelming, especially if you have never had to...
Find Employees: Job Recruitment Marketing
Devoting to find employees job recruitment marketing resources to your recruiting effort should be no different than any other marketing campaign. Taking a set it and forget it approach might have worked 20 years ago. But competition is stiff for top quality...
Non Profit Content Creation: What You Really Need
Marketing your non profit content can seem like a never-ending maze of pitfalls and dead ends. Having a well-rounded plan of action that starts with the broader organizational goals—and ends with generating revenue for your given cause—will help set you on the right...
Nonprofit Marketing: Goals, Benchmarks and Measuring Success
When was the last time that you took a road trip without a map? Unless you are a gypsy in the wind, chances are you had some navigational guide helping to keep you on track. Sure there might have been the random pit stops that had you venture from the main route, but...
Post-COVID City Growth: 5 Ways to Reattract Residents
The last year has been full of ups and downs, with cities across the world scrambling to regain some semblance of normalcy. There is a need for Post-COVID City Growth. One of the biggest challenges that cities of all sizes is facing is the ability to attract new...
Your City’s Online Presence Needs a Facelift
It’s 2021. So, why does your online presence look - and work - like dial-up AOL? Your city’s online presence is a portal into what makes your community great. It offers a snapshot for potential residents and ways for your existing community to engage with each other....
Growth Hack: How Small Towns Can Capitalize On Rural Tourism
There is something special about small town life. Just ask John Cougar Mellencamp: he made a career off of writing songs about the subject. Beyond charm, small towns are becoming more and more popular as weekend destinations, especially for people looking to escape...
3 Essential Strategies for Nonprofit Marketing
Some nonprofits get a little shy — even cringe — at the idea of in-your-face marketing. What works for typical, for-profit brands is probably not going to work for you. It’s important to know strategies for nonprofit marketing. Leveraging things like storytelling and...
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