Running Hyperlocal Ads (the Technical Side)
Everyone loves a good underdog story. The Mom and Pop store that is just down the street serving as a community staple evokes shades of Mayberry. But how do you get to that point? Service with a smile and a warm hello can’t happen if your market doesn’t know anything...
What are Your Marketing Goals This Year?
The future has arrived. And now. And now. Okay, technically every second that goes by you are in the future. Do you have a handle on what you hope to achieve? Marketing goals are important. They help you define success and put some rails on where you invest your...
You Have Spinach in Your Teeth (And Other Reputation Management Tips)
Does your Google review page look like a page out of a Bram Stoker novel? Reputation management tips used to mean dealing with customers face to face and being able to resolve an issue quickly and discreetly. In today’s cancel culture your online reputation can either...
Who Are You Talking To? Defining Customer Personas
Each year, marketers across the world spend absurd amounts of money to get in front of vast audiences that would never buy their product. Understanding the mechanics of marketing is without a doubt one of the most important aspects of getting your message across, but...
Core Web Vitals: What Are They? (and Why You Should Care)
For years, Google has guarded its technology like a chaste maiden in King Arthur’s court. The lengths that they will go to safeguard the secrets around their algorithm are a bit comical, even mildly infuriating. So, where does that leave companies that are trying to...
Two Things Your Digital Marketing Needs to Knock it Out of the Park: Audience and Timing
Have you ever considered why the best fishing guides can always put you on a school of fish? Despite seeing their process in action, you can’t replicate their results. This is in large part because they know exactly where the fish will be and how they will react based...
Paid Advertising & Organic Growth: Marketing’s Dynamic Duo
Batman teamed up with Robin, Jordan had Pippen, the list of dynamic duos throughout history could go on forever. So, what the heck does this have to do with digital marketing? More than you might think, actually. When it comes to digital marketing strategy, there are...
7 Reasons Geofencing and Facebook Ads Make the Perfect Combination
Advanced algorithms and a society that increasingly loves to share their latest and greatest adventure, accomplishment and breakfast choices is a marketer’s dream. All of that data constantly streaming into Facebook’s servers opens near endless possibilities for...
Can a Multi Channel Marketing Approach Work Without a Huge Marketing Budget?
Whichever field you’re in, competition is a reality of the market. Most of the time, “one approach” won’t cut it. You have to spread things out, employing a multifaceted strategy to promote your brand. Yes, it would be easier to post one ad on one platform and hope...
COVID-19 Impact on Advertising – Resetting the Way We Live and the Way We Buy
The last 12 months have changed the way we work, the way our kids go to school and the way we buy things. It’s true for all of us. And if you sell something, the pandemic has changed that too. Generally, ad spend trends follow the rise and fall of the GDP. As the...
What Clients Say
Love these guys! They can definitely help your
on line presence and get you more business.
I’ve learned that Mike is very technical and detailed oriented.
That’s exactly who I want to be associated with when doing business!
“I hired Mike in April of this year to get more leads for my used car dealerships.
I started getting internet leads the very first day and saw an substantial overall boost.
In fact, I ended up getting so many leads after the first month I had to tell them to pause
my campaign so my sales staff could catch up on selling cars!
I get so many leads I can now really scale my business and be selective
with the customers we finance for profitable growth.”