Blog
Marketing With A Mission: Take Nonprofit Storytelling From Campfire to Computer
Nonprofit Storytelling has been around since the beginning of time, bridging the gap between generations, creating a narrative fabric woven into our very DNA. Marketers are constantly working to harness the power of storytelling to evoke an emotional response and...
Marketing for Nonprofits
Historically, the majority of marketing for nonprofits have relied upon a small, but strong, local foot-print to drive their mission and keep the vision going. All of this changed with the advent of the internet and even more recently as social media has infiltrated...
4 Ways To Find and Target Older Audience Online
Millennials might have taken the first swing at the print advertising industry, but the growing trend of senior citizens using online resources for news and entertainment might lead print-only marketing to the gallows. Despite the rise of the internet and social...
5 Ways to Amplify Your Marketing to Senior Citizens
If you’ve had any success marketing to senior citizens on TikTok, you’re the first — congratulations. For the rest of us, building marketing strategies that are loud enough to reach older folks takes some serious effort. But the difficulty of marketing to seniors...
Paid Ads for Senior Care: A Shift to a More Modern Approach
For years, print advertising was the belle of the marketing ball. Over the last decade, digital marketing has shown up to the dance, spiked the punch, and exposed all of the flaws in print advertising — all of which has played out like a B-rated ‘90s coming-of-age...
You Have Spinach in Your Teeth (And Other Reputation Management Tips)
Does your Google review page look like a page out of a Bram Stoker novel? Reputation management tips used to mean dealing with customers face to face and being able to resolve an issue quickly and discreetly. In today’s cancel culture your online reputation can either...
Who Are You Talking To? Defining Customer Personas
Each year, marketers across the world spend absurd amounts of money to get in front of vast audiences that would never buy their product. Understanding the mechanics of marketing is without a doubt one of the most important aspects of getting your message across, but...
Not So DIY: Marketing Your Home Services or Construction Company
Almost every home service article emphatically mentions avoiding DIY repairs. Frequently the same articles cite the benefit of having a professional handle the work to avoid added costs, damages, or worse. The truth is that these points translate extremely well to...
5 Ways to Create a Fool-Proof Retirement Community Marketing Strategy
Whichever field you’re in, competition is a reality of the market. Most of the time, “one approach” won’t cut it. You have to spread things out, employing a multifaceted strategy to promote your brand. Yes, it would be easier to post one ad on one platform and hope...
Tools of the Trade: How Car Dealerships Can Use SEO and Geofencing
Car sales of any kind is a brutal business, with everyone in the space jockeying for attention from car buyers. Historically, larger dealership groups could easily dominate the competition due to hyperinflated advertising budgets. Just as it has impacted every other...