There is something special about small town life. Just ask John Cougar Mellencamp: he made a career off of writing songs about the subject. Beyond charm, small towns are becoming more and more popular as weekend destinations, especially for people looking to escape...
Some nonprofits get a little shy — even cringe — at the idea of in-your-face marketing. What works for typical, for-profit brands is probably not going to work for you. It’s important to know strategies for nonprofit marketing. Leveraging things like storytelling and...
Nonprofit Storytelling has been around since the beginning of time, bridging the gap between generations, creating a narrative fabric woven into our very DNA. Marketers are constantly working to harness the power of storytelling to evoke an emotional response and...
Historically, the majority of marketing for nonprofits have relied upon a small, but strong, local foot-print to drive their mission and keep the vision going. All of this changed with the advent of the internet and even more recently as social media has infiltrated...
Millennials might have taken the first swing at the print advertising industry, but the growing trend of senior citizens using online resources for news and entertainment might lead print-only marketing to the gallows. Despite the rise of the internet and social...
If you’ve had any success marketing to senior citizens on TikTok, you’re the first — congratulations. For the rest of us, building marketing strategies that are loud enough to reach older folks takes some serious effort. But the difficulty of marketing to seniors...
