Newly Opened Autism Center seeks to increase brand awareness and enrollment through advanced digital marketing strategy
About this Project
Impairment in social communication is the primary deficit in school-aged children with autism spectrum disorder (ASD). This pediatric center provides applied behavior analysis (ABA) therapy to children with autism and related disabilities in Northeast Ohio. They are a brand new facility with no name recognition with many established competitors. There is an initial need to grow awareness, increase admissions, and hire qualified technicians for their autism center. Our team developed a plan consisting of Programmatic Ads, Social Media (both organic and paid), and organic reach to increase enrollment and sustainable growth. Through developing a digital marketing strategy that would focus on growth in helping more children, as well as increasing online presence, in a duplicatable system to open additional autism centers down the road.
Key Performance Metric were tracked closely to ensure optimal success, while adjusting for business demand
Results First 120 days
New website users: 2,770
New website contacts: 31
Social media impressions (ads): 120,711
Programmatic impressions (ads): 347,484
Engaged followers on social media: 685
Cost per click (social media): $2.07
Cost per click (programmatic): $3.19
RESULTS
Result #1: Grow new enrollment through programmatic ads and social media
Result #2: Build website traffic with paid and organic traffic to lead those visitors to conversions over time
Result #3: Increase online presence long term through website optimization, increased SEO, and content creation (video)