Family-run Non Profit Organization seeks to attract people and donations through an advanced digital marketing strategy

About this Project

According to the National Center for Charitable Statistics (NCCS), there are over 1.5 million nonprofits registered in the United States. Just like any other organization, a nonprofit also needs to plan ahead to effectively execute its marketing strategy and achieve its goals. This family-run Non-profit Organization helps families with children facing pediatric cancer and other life challenges. They rely on individual and corporate donations. There is an initial need to grow awareness and increase donations for their NPO. Our team developed a plan consisting of Programmatic Ads, Social Media (both organic and paid), and organic reach to increase donations and sustainable growth. Through our digital marketing strategy, we would continue to focus on growth in helping more children facing unimaginable life challenges by increasing donations and online presence.

Key Performance Metric were tracked closely to ensure optimal success, while adjusting for business demand

Results First 30 days

Increase in Website Users: 196%

New Users: 1,889 (199.5% increase)

Programmatic Impressions (ads): 129,630

New Audience Reach on Social Media: 50,561

Total Donations: 16

Average Donation Amount: $119



Result #1: Increase donations through programmatic ads and social media

Result #2: Build website traffic with paid and organic traffic to lead those visitors to long term donors over time

Result #3: Increasingly build the following of the Foundation for sustainability and continuous growth