For years, print advertising was the belle of the marketing ball. Over the last decade, digital marketing has shown up to the dance, spiked the punch, and exposed all of the flaws in print advertising — all of which has played out like a B-rated ‘90s coming-of-age...
Does your Google review page look like a page out of a Bram Stoker novel? Reputation management tips used to mean dealing with customers face to face and being able to resolve an issue quickly and discreetly. In today’s cancel culture your online reputation can either...
Each year, marketers across the world spend absurd amounts of money to get in front of vast audiences that would never buy their product. Understanding the mechanics of marketing is without a doubt one of the most important aspects of getting your message across, but...
Almost every home service article emphatically mentions avoiding DIY repairs. Frequently the same articles cite the benefit of having a professional handle the work to avoid added costs, damages, or worse. The truth is that these points translate extremely well to...
Whichever field you’re in, competition is a reality of the market. Most of the time, “one approach” won’t cut it. You have to spread things out, employing a multifaceted strategy to promote your brand. Yes, it would be easier to post one ad on one platform and hope...
Car sales of any kind is a brutal business, with everyone in the space jockeying for attention from car buyers. Historically, larger dealership groups could easily dominate the competition due to hyperinflated advertising budgets. Just as it has impacted every other...