by yourbusinessmarketer | Apr 19, 2021 | Blogs, General
For years, Google has guarded its technology like a chaste maiden in King Arthur’s court. The lengths that they will go to safeguard the secrets around their algorithm are a bit comical, even mildly infuriating. So, where does that leave companies that are trying to...
by yourbusinessmarketer | Apr 19, 2021 | Blogs, General
Have you ever considered why the best fishing guides can always put you on a school of fish? Despite seeing their process in action, you can’t replicate their results. This is in large part because they know exactly where the fish will be and how they will react based...
by yourbusinessmarketer | Apr 12, 2021 | Blogs, General
Batman teamed up with Robin, Jordan had Pippen, the list of dynamic duos throughout history could go on forever. So, what the heck does this have to do with digital marketing? More than you might think, actually. When it comes to digital marketing strategy, there are...
by yourbusinessmarketer | Apr 12, 2021 | Blogs, General
Advanced algorithms and a society that increasingly loves to share their latest and greatest adventure, accomplishment and breakfast choices is a marketer’s dream. All of that data constantly streaming into Facebook’s servers opens near endless possibilities for...
by yourbusinessmarketer | Apr 5, 2021 | Blogs, General
Whichever field you’re in, competition is a reality of the market. Most of the time, “one approach” won’t cut it. You have to spread things out, employing a multifaceted strategy to promote your brand. Yes, it would be easier to post one ad on one platform and hope...
by yourbusinessmarketer | Apr 5, 2021 | Blogs, General
The last 12 months have changed the way we work, the way our kids go to school and the way we buy things. It’s true for all of us. And if you sell something, the pandemic has changed that too. Generally, ad spend trends follow the rise and fall of the GDP. As the...
